The prank is already listed in Niconicopedia as the Kokoro Connect Candid Camera Affair (ココロコネクトドッキリ事件). King Records is trying to put out the fire but it's getting out of hand this is a PR nightmare for the series in general. They even went so far as create a fake character that is supposed to appear later (I guess this is where the episode 14 onward came from?) Things went south quickly when Sugita Tomokazu, a friend of Ichiki, found out and entered the fray. As bastek66 said the staff put on a "fake" audition for Ichiki, who was rather devastated when he found out during the "talk show" (who wouldn't if your job interview was fake?). I'm reading this from Korean websites, so take this with a grain of salt, but it seems like this "prank" they pulled on Ichiki Mitsuhiro is generating a huge firestorm in Japan at the moment. The yaraon blog comment is just, "Huh, wonder why they deleted it? Didn't sound like a bad thing." But the tweet was deleted for some reason. The tweet in the yaraon post said that Ichiki will be acting in the actual show after all from episode 14 onward.
It's regarding a VA named Ichiki Mitsuhiro, who they played a prank on for the purpose of the Kokoro Connect pre-air talk show that was streamed on NicoNico before the series started, in which Ichiki was told he was auditioning to act in the series but then afterwords revealed he was really going to have the job of driving the Kokoro Connect promotional van around cities to promote the show.
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